Corporate Website Systems
Editorial architecture, Swiss-grid layout, and a homepage that communicates authority without shouting.
Information designTypography systemCMS ready
Web Strategy · Design · Engineering
PaulyBearCoding builds high trust websites for professional services.
Clean, editorial systems for firms where credibility is the product. Swiss-grid layouts, performance-first builds, and conversion paths that feel like counsel, not marketing.
Credibility, not theatrics.
Accessibility
WCAG-aware design and audits
Security
Baseline hardening and hygiene
Performance
Core Web Vitals focused builds
Analytics
Clean tracking, clear reporting
Practice Areas
Service offerings structured like a firm's practice list: specific, outcome-driven, and easy to evaluate.
Services
Conversion and Intake
Forms, scheduling, and funnel clarity that reduce friction while keeping the tone professional.
Contact workflowsCalendarsLead routing
SEO for Professional Services
Local and practice-area search built on structure and content, not gimmicks.
Technical SEOSchemaLocal signals
Performance and Accessibility
Fast, compliant experiences that respect all users and reduce risk exposure.
Core Web VitalsWCAG checksAudit reports
Trust Content Strategy
Case results, bios, FAQs, and practice content with a tone that feels like counsel.
Editorial voiceContent templatesReview loops
Maintenance Retainer
Updates, monitoring, backups, and iterative improvements without breaking the site every Tuesday.
Security patchesUptime checksMonthly improvements
Case Results
Example outcomes presented like matter summaries. Replace these with your real client work as it lands.
Results
Professional Services Rebrand + Site
High Trust Redesign
Rebuilt the information hierarchy around services, credibility, and intake. Reduced ambiguity and increased qualified inquiries.
-38%
Bounce rate
+64%
Qualified leads
1.2s
LCP target
Intake Modernization + Scheduling
Conversion Systems
Implemented structured forms, routing, and scheduling. Improved response speed and reduced manual back-and-forth.
-52%
Time to booking
+29%
Form completion
0
Tracking bloat
SEO Restructure for Service Pages
Search Visibility
Reorganized practice pages and added structured data. Built credibility content that matches search intent.
+41%
Organic clicks
+18
Top 3 terms
A
Accessibility trend
Performance and Compliance Pass
Risk Reduction
Reduced scripts, standardized components, and improved keyboard navigation. A calmer site that loads faster and behaves better.
90+
Perf score
AA
WCAG target
-34%
JS weight
Attorney Profiles
Styled like a law firm roster, but it's your delivery team. These read as credible bios, not startup fluff.
Profiles
Principal
Strategy
Leads strategy, information architecture, and engineering. Builds systems that communicate trust with restraint.
Focus: Professional services websitesStrength: Structure, clarity, performanceApproach: Editorial, minimal, measurable
Design Lead
Typography
Establishes hierarchy, spacing, and grid rigor. If it looks calm and inevitable, that's the point.
Focus: Swiss grid systemsStrength: Editorial layout disciplineOutput: Component specs + tokens
Technical QA
Reliability
Ensures accessibility, performance budgets, and predictable releases. No surprise regressions.
Focus: Accessibility and auditsStrength: Regression controlOutput: Reports and remediation
Contact
Send a brief note. If you prefer, schedule directly and skip the email tennis.
Intake
Schedule a consultation.
You will get a straightforward assessment, a recommended scope, and an honest timeline. No mystical "brand journeys."